Unified Gamification
& Bonus Hub
Role:
Lead Designer
Period:
Unified all bonus mechanisms, enabling players
to have a single point of access to all incentives
we offer.
06.2024-12.2024
The original experience of getting your bonuses was fragmented, requiring players to navigate multiple sections and pages to find everything he was offered. This friction led to lower claim rates and missed engagement opportunities. General promotions were often buried, leading to a "check and leave" behavior rather than continuous engagement.
The Problem
GENERAL BONUSES
bonuses available for all players on daily & weekly basis
PERSONAL OFFERS
bonuses based on personal activities and preferences
EVENT CAMPAIGNS
games and campaigns based on seasonal events like Halloween, fifa 2026 etc.
GAMIFICATION
mission, streaks, quests and other integrated gamification tools
The Solution
We engineered a "Bonus Hub" module designed to act as the single source of truth for player rewards.
By integrating all types of bonuses in a single place we reduced cognitive load and prevented players from losing value.